Target Audience
My target audience is year 10 and 11 students from schools who are now choosing their options. This is my audience because these people are the next to move on to college. They want to go somewhere that offers them course that they really want to do and that they are going to enjoy. They also want the atmosphere and the people of the college to be nice and friendly. to promote this to them i can't just drone on with words, i need bright, easy to understand presentations, activities and video's etc to promote the college.
I need to consider what technology my target audience use or what they have access to. Young people these day's are considered as the "youtube generation." They like all their information to be instant. The internet now has sites such as "4OD" and "BBC iplayer" where you can watch TV programs online whenever you want. 80% of the households in Britain are connected to the internet, so this would be the best way to show them my presentation. How ever i am doing my presentation one on one to the pupils. But i could speak to the administrator of the Penwith college website to see if i could get it put on their.
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