market research

Market research

Past promotional products for the college have been prospectus's, pens, posters, mini Penwith college cardboard buses, radio ads. The first prospectus's are of poor quality and are not interesting. As the years progressed the prospectus became better designed, more involved into explaining subjects the college provided and more attractive.

    Here a 4 different Penwith college prospectus's from different years. As you can see as time has progressed so has the quality and style of the prospectus. however the 2003 one looks alot different and worse than the 1996 one in my opinion! 

 

Today i interviewed Marie Walton, head of marketing for Penwith college, she told me lots of marketing techniques that she use's to promote the college. She designs the college prospectus' has stalls promoting the college on events such as Mazy day. She organizes open events and school events. She told me that key marketing techniques are to be positive and confident about what you are promoting and to show quality in the college.  She said if you show quality and confidence people will be more likely to come to this college and believe what you are saying about the college. 

   She try's to make the promotional materials interesting and appeal to young people but it also had to impress parents as well.